This was a conference session titled Email Marketing and the Brand from Affiliate Summit West 2011, which took place January 9-11, 2011 at Wynn Las Vegas. Speaker: Megan Conahan, VP of Advertising Sales, Direct Agents Session description: Email marketing has been successful year after year due to its results and scalability. In this session affiliates [...]
LinkTrust affiliate tracking software just wrapped up a four part series of feature updates titled the Summer of Love. The Summer of Love Finale enables LinkTrust customers to use utilize additional landing pages, hide the click referrer, and manage traffic caps. The additional landing pages are useful, since more campaigns are optimized for mobile phones [...]
Some 10% of all online traffic is generated by bots that potentially cost the industry $1.5 billion based on eMarketer's 2012 global ad spend estimate of $15.3 billion. Bots that automate tasks, such
as clicking on Web pages and ads, cause advertisers to pay for impressions never seen.
About 56% of consumers participating in a study analyzing how Twitter tweets, Facebook posts and Pinterest Pins influence offline behavior said they have never used a mobile app to help achieve a
personal goal.
It’s still just September, but we’re gearing up for Affiliate Summit West 2013 in Las Vegas on January 13-15, 2013. If you’re planning to attend Affiliate Summit West 2013, either as a first timer or conference veteran, we’d love to see you get involved in the Affiliate Summit Newcomer Program. The Affiliate Summit Newcomer Program [...]
As the political season nears its climax, the marketing gears are grinding faster to help candidates earn every last vote. Continue reading to see what lessons you can learn from one of the most expensive elections in history.Visit Volusion's Ecommerce Authority blog for everything you need to cultivate a successful online business. Visit www.Volusion.com to experience the world's best ecommerce software solution for online businesses.
Federal Trade Commission Chairman Jonathan Leibowitz told Congress this week that the agency supports the efforts of the standards group World Wide Web Consortium, which is developing voluntary
guidelines for a do-not-track system.
National brands have either begun to reimburse 100% of co-op dollars for digital ads or make more "free money" available for the taking -- but many local stores, independent dealers and franchisees
don't make the request. If they do, few effectively allocate the funds, and even fewer invest in digital media.
Affiliates were asked “What is your highest level of education?” for the 2012 Affiliate Summit AffStat Report. The four year degree is the highest level for more than half of the people, including me. All but about 5% have, at least, some college. And there are not too many doctors in the house. Over fourteen-hundred [...]
There’s a lot you can do to enhance your business in 140 characters or less. To learn more about how to creatively use Twitter for your business, check out this handy getting started guide.Visit Volusion's Ecommerce Authority blog for everything you need to cultivate a successful online business. Visit www.Volusion.com to experience the world's best ecommerce software solution for online businesses.
Yahoo is getting back into the business, serving contextual ads on third-party sites through a new partnership with Media.net. The program allows publishers to use the Media.net platform to create and
customize ad units displaying relevant text ads from across the Yahoo Bing Network -- the new name for the combined Yahoo-Bing search ad marketplace.
Email and search marketers might feel as if they have an uphill climb to influence new customers and secure old, but a recent study suggests the two online media have become the most effective online
tools to drive sales.
The U.S. presidential candidates put a heavy focus on display, social and search ads during the first half of 2012. President Barack Obama spent $4.6 million on display advertising to get reelected --
taking 87% share of impressions, compared with Governor Mitt Romney at about $300,000, according to comScore's State of the Internet in the U.S. 2012 address released Wednesday.
Riding a wave of interest in "native" ad placements, Sharethrough just debuted a service to help brands distribute less "ad-like" video content across a range of Web sites and mobile apps.
Sharethrough Sponsored Videos, so-called, is also designed to help publishers better monetize their properties with branded video content.
We’re giving away gadgets to help you get even more done! Read on to learn more about our first-ever Pin it to Win it contest, and how you can enter for a chance to win one of our productivity-boosting tools.Visit Volusion's Ecommerce Authority blog for everything you need to cultivate a successful online business. Visit www.Volusion.com to experience the world's best ecommerce software solution for online businesses.
Mobile visitors are a significant segment for affiliates, accounting for more than 10% of traffic, according to the M-Commerce: The Complete Picture report from Affiliate Window. But merchants have been slow to make affiliate creative for mobile. I was just talking to my friend, Janet Attard of Business Know-How and she can’t seem to find [...]
A new Forrester study points out that while consumers may be embracing apps more than ever, it doesn't mean they want to download your branded app. The report, "Mobile Apps for Marketing," lays out a
number of factors to consider before pushing ahead with app development.
Led in a discussion by Kara Swisher, co-executive editor of AllThingsD at the Shop.org Annual Summit, the retail industry leads from Google and Facebook, and leader of ShopRunner shared their perspectives on what’s shaping the retail industry. While all the buzz is about social, mobile, local and the omnichannel approach, these leaders broadened the conversation, [...]
The Interactive Advertising Bureau has weighed in against a Federal Trade Commission proposal to regulate Web companies' ability to use behavioral advertising techniques on children younger than 13.
Mobile apps integrated with Passbook are already getting a boost from being featured in Apple's digital wallet, rolled out with the release of iOS 6. Brands that embraced Passbook at launch, including
Fandango, Ticketmaster, Target and Walgreens, now rank among the top 10 most downloaded free apps in the App Store.
Mobile rich media firm Crisp Media announced a new suite of display ad types designed to address the most common marketer objectives in campaigns. The six new units essentially repackage formats and
features Crisp already offers, but geared them to specific advertiser goals, such as promotion or m-commerce.
Mobile sites that load within five seconds or less have a greater chance of converting visitors into buyers, compared with ones that take longer, according to new research.
This week on the Affiliate Thing podcast (listen to the latest Affiliate Thing), Shawn Collins and Lisa Picarille talked about affiliate marketing meetups, mastermind groups, and the impact of the NHL lockout on affiliate marketing. They also talked about using Instagram for business, Google Authorship, and some Affiliate Summit West 2013 stuff. Show Links Affiliate [...]
We receive a large volume of requests for Affiliate Summit West 2013 passes to give away in contests and promotions and a limited number are set aside for this. So we’ve created a form for anybody that would like to request passes. Note that if you are granted passes to give away, you must notify [...]
Our Ecommerce for a Cause Sweepstakes has come to a close, and we’re excited to announce the big winners. Read on to see how the sweepstakes turned out and what charities are receiving donations.Visit Volusion's Ecommerce Authority blog for everything you need to cultivate a successful online business. Visit www.Volusion.com to experience the world's best ecommerce software solution for online businesses.